Animated Holiday card 2019 & 2020
Client: Meliá Hotels & Resorts / International
In 2019 and 2020, Meliá Hotels & Resorts requested that we create an animated Christmas greeting card, as well as other visual pieces, to wish all their clients and stakeholders happy holidays.
For Meliá, sustainability is one of their basic tenets. The company takes more and more actions to take care of its social and environmental surroundings in a sustainable way.
In 2019, the reinforcement of the CS programs had taken on a leading role in the company's agenda. Therefore, it seemed important that this fact was also reflected in that year's Christmas greeting card.
The Christmas project included a restaurant menu template and an email signature for the Meliá Hotels & Resorts staff.
Advertising agency: Contrapunto BBDO
Creative Director: Lula Cañamero
Art Directors: Oscar Marchal, Irene Guim
Copywriter: Elena Llompart
Animation: Irene Guim
Illustration: Monica Carrascosa
Creative Director: Lula Cañamero
Art Directors: Oscar Marchal, Irene Guim
Copywriter: Elena Llompart
Animation: Irene Guim
Illustration: Monica Carrascosa
For the 2020 petition, Meliá Hotels International and Meliá Hotels & Resorts decided to follow with the visual identity of the previous Christmas card, adapting the concept to the current situation.
2020 will undoubtedly be remembered for the Covid-19 pandemic but, at the same time, it was a year in which the typical values of Christmas, such as FAMILY, COMMITMENT or HOPE, shone more than ever.
2020 will undoubtedly be remembered for the Covid-19 pandemic but, at the same time, it was a year in which the typical values of Christmas, such as FAMILY, COMMITMENT or HOPE, shone more than ever.
The project also included a restaurant menu template and an email signature.
Advertising agency: Contrapunto BBDO
Creative Director: Lula Cañamero
Copywriter: Elena Llompart
Art Director: Irene Guim
Animation: Irene Guim
Ilustration: Monica Carrascosa
Creative Director: Lula Cañamero
Copywriter: Elena Llompart
Art Director: Irene Guim
Animation: Irene Guim
Ilustration: Monica Carrascosa
In 2019 Meliá Hotels International was named the most sustainable hotel company in the world, and required that we create an animated greeting card to share these news and wish their clients and stakeholders happy Holidays.
The project included an email signature for the Meliá Hotels International staff.
Advertising agency: Contrapunto BBDO
Creative Director: Lula Cañamero
Art Directors: Oscar Marchal, Irene Guim
Copywriter: Elena Llompart
Animation: Irene Guim
Creative Director: Lula Cañamero
Art Directors: Oscar Marchal, Irene Guim
Copywriter: Elena Llompart
Animation: Irene Guim