Sanex Zero% Social Media Campaign
Client: Sanex
The 2022 social media campaign for Sanex Zero% aimed to promote the brand's line of products that are free from harsh chemicals, offering pure and gentle care for the skin.
The international campaign showcased Sanex's eco-friendly initiatives and communicated how the brand's products contribute to a more sustainable future. It aimed to educate and engage the audience, inspiring them to make conscious choices for both their skin and the planet.
Campaign visuals
Instagram feed
Instagram feed
![](https://freight.cargo.site/t/original/i/f0422463cb620e9ab837641d8cf5ff55f52fcc566f8836a58d64651fafc864a4/1_1.jpg)
![](https://freight.cargo.site/t/original/i/147c7c58dbc92a640287a98872b1959b8e49f7d20aea4dbeab5eead3b176ee15/1_2.jpg)
![](https://freight.cargo.site/t/original/i/22d851220d9a57d421d5549d19f5b0e673a9d5129950d84063d52579ad91cc87/5_1.jpg)
![](https://freight.cargo.site/t/original/i/b00e2504987d18848726b59f26f134632754ca7c356421db99a24e4b86887f65/5_2.jpg)
Product consideration
Instagram feed & Stories
Instagram feed & Stories
![](https://freight.cargo.site/t/original/i/04298fb1b3e39ef3c28c837563af5d8f878136b73973e7e8013671c5979d4897/100-recycled.jpg)
![](https://freight.cargo.site/t/original/i/065553905cb7afdd4b7e71a8be2e9bcd832bddc616d6e1168b91ec8ef348b4ef/TAH.jpg)
![](https://freight.cargo.site/t/original/i/b8cc35b0b17b516bb6b1dc3f79eb0297f39d06e62cce8bfa63c99d308f0663e1/Skin-benefit.jpg)
![](https://freight.cargo.site/t/original/i/0d534fe954e6c713f7af5ef516176f22d0cd7b0af191f9bd77df71edd80bab35/Essential-ingredients.jpg)
Sustainability drive
Carousel
Carousel
![](https://freight.cargo.site/t/original/i/3bac926f86cfe0cdae19e372a707a036570dbe49000e23ba374fb8ac0e4429c2/1-2.jpg)
![](https://freight.cargo.site/t/original/i/e2cb11a12023972a7ddadb7d802203012fdf473b2ff28e87337b792615e56632/2-1.jpg)
![](https://freight.cargo.site/t/original/i/f30ebf92fe7a0459a14129c6857c69ee8b68fd378d0afb3a95303a4cd3b85fb9/3-4.jpg)
![](https://freight.cargo.site/t/original/i/9bdb88b0364f372c4f7bc1563153789945cc4109a2e8c0f0dd829e0f06c12361/4-2.jpg)
Product purchase
Carousel
Carousel
![](https://freight.cargo.site/t/original/i/5b83223d5f1428186561edd2a39f661a1e381319a2fa25ac8389fbb12e5d6920/1-1.jpg)
![](https://freight.cargo.site/t/original/i/990f58bfe54b840cf263270d6ee5cdad3f6999c25a5fa33216e9e042f0098983/2.jpg)
![](https://freight.cargo.site/t/original/i/12847d94fbe2de945b1478266f34c166bd5e39626c7db96099ef51a31fe064af/3-2.jpg)
![](https://freight.cargo.site/t/original/i/40146646fe1a57f203aeab7e91cbb3c591e3cfe03634e9a181dc312c4a3504d0/4.jpg)
Banners display
![](https://freight.cargo.site/t/original/i/a473c49d3091465d99433271dcfbf46d3846cdb3ef4d399dd4575abdaeab1222/attention.gif)
![](https://freight.cargo.site/t/original/i/6cbaa6f002f635fc031955f3b8e9d2fee8bb9e9f9f5aa5e94edfe7703d3b81b4/consideration-2.gif)
![](https://freight.cargo.site/t/original/i/5b6afada072a760e96663edfcade094481f024293e16b96448282aae6748113f/consideration-3.gif)
![](https://freight.cargo.site/t/original/i/a62e4d47fd4afe23762d1c3cbbeccaeec1e16856ad52bd9f13e05baec11dad56/purchase.gif)
Advertising agency: Contrapunto BBDO
Creative Director: Jacint Cabau
Copywriter: Andrés Rubio
Art Director: Irene Guim
Animation: Irene Guim, Mestre Motion
Creative Director: Jacint Cabau
Copywriter: Andrés Rubio
Art Director: Irene Guim
Animation: Irene Guim, Mestre Motion