Irene Guim

Art Direction & Animation

Following my Advertising & Public Relations degree, I've worked for advertising agencies in a versatile environment that combines art direction with disciplines such as animation, branding, graphic/corporate/editorial design, image and video edition.

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Sanex Zero% Social Media Campaign

Client: Sanex

The 2022 social media campaign for Sanex Zero% aimed to promote the brand's line of products that are free from harsh chemicals, offering pure and gentle care for the skin.

The international campaign showcased Sanex's eco-friendly initiatives and communicated how the brand's products contribute to a more sustainable future. It aimed to educate and engage the audience, inspiring them to make conscious choices for both their skin and the planet.

Campaign visuals
Instagram feed

Product consideration
Instagram feed & Stories

Sustainability drive

Product purchase

Banners display

Advertising agency: Contrapunto BBDO
Creative Director: Jacint Cabau
Copywriter: Andrés Rubio
Art Director: Irene Guim
Animation: Irene Guim, Mestre Motion

© Irene Guim