Irene Guim

Art Direction & Animation

Following my Advertising & Public Relations degree, I've worked for advertising agencies in a versatile environment that combines art direction with disciplines such as animation, branding, graphic/corporate/editorial design, image and video edition.

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Web design & Brand identity

Client: Baïa Food Co.

Development of a website to promote DMB® (Dried Miracle Berry), an innovative food supplement manufactured by Baïa Food Co. The product has the ability to transform sour flavors into sweet ones and mask unpleasant aftertastes.

Previous to the making of the website, a brandbook was created in order to determine the visual guidelines of the brand.

Advertising agency: ROSAPARKS
Creative Director: Ana Piedrabuena
Art Director: Irene Guim
Animation: Irene Guim
Copywriter: Ana Piedrabuena

© Irene Guim